Alan Rugman International Business 5th Edition
.International Business, 3rd Edition. 'This book provides a comprehensive. Coherent and intelligent account of the complexities of International Business.
With the most balanced coverage of global regional differences of any textbook I know.' Simon Collinson, Warwick Business School'Their balanced coverage of European, North American. And Asian firms and operations, as well as both the manufacturing and service sectors, is unmatched in competitive offerings.
The relevance, depth, and vitality of this highly readable text wilt surely set the new standard by which those texts that follow will be measured.' Howard, Oklahoma City University'This is an exciting, topical and challenging text combining theory with practice in an outstandingly effective way.' Professor Sid Gray, University of New South Wales. Table of Contents1. Regional and Global Strategy.2. The Multinational Enterprise.3. The Triad and International Business.4.
International Politics.5. International Culture.6.
International Trade.7. International Finance.8. Multinational Strategy.9. Organizing Strategy.10. Production Strategy.11.
Alan Rugman International Business 5th Edition Chapter 1
Marketing Strategy.12. Human Resource Management Strategy.13. Political Risk and Negotiation Strategies.14. International Financial Management.15.
Corporate Strategy and National Competitiveness.16. European Union.17. North America.19. Non-Triad Nations.20. The Future Challenges in International Business.Glossary.Index.
About the Author(s)Alan M. Leslie Waters Chair of International Business at the Kelley School of Business, Indiana University, where he is also Professor of International Business and Professor of Business Economics and Public Policy. He was Thames Water Fellow in Strategic Management at Templeton College, University of Oxford, from 1998-2001, where he remains a Fellow. Previously he was Professor of International Business at the University of Toronto 1987-1998, Dalhousie University 1979-1987, and the University of Winnipeg 1970-1978. He has also been a visiting professor at Columbia Business School, London Business School, Harvard University, UCLA, MIT, Warwick Business School, and the University of Paris-La Sorbonne.Dr Rugman has published over 200 articles dealing with the economic, managerial, and strategic aspects of multinational enterprises and with trade and investment policy. These have appeared in such leading refereed journals as: American Economic Review, Strategic Management Journal, Journal of International Business Studies, California Management Review and The World Economy.
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.